SAMBA partners with New Belgium Brewing

SAMBA announces partnership with New Belgium Brewing and July Fat Tire Ale promotion in Hershey!
During the entire month of July, visit the Cocoa Beanery in Hershey, just across the street from the fabulous PSU Hershey Medical Center trails on the Eshenour Bike Path and enjoy a tasty Fat Tire Ale with a portion of sales going to SAMBA!
The Beanery hosts a farmer’s market, live music, yoga and other events and has a sweet outdoor grill with cafe seating for post ride relaxation. SAMBA will be scheduling some extra rides throughout July and there will be a special event on July 25 with New Belgium Beer rangers from 5-7. More info on rides and July 25 event coming soon…
New Belgium Brewing has demonstrated a long-time commitment and passion for the outdoors, environment, land stewardship and mountain biking and is a 100% employee owned company. A few excerpts from their website:

NEW BELGIUM IS RECOGNIZED AS ONE OF THE MOST INNOVATIVE BUSINESS MODELS IN AMERICA. OUR 100% EMPLOYEE-OWNED COMPANY IS DRIVEN BY A DIFFERENT METRIC FOR SUCCESS: OUR ABILITY TO CREATE VALUE FOR ALL SHAREHOLDERS, INCLUDING EMPLOYEES, THEIR COMMUNITIES AND OUR PLANET.

We do one thing – make great beer – and we do it with pride. We believe in the true idea of craft, a set of skills honed over time. Quality and craftsmanship demand expert workers who feel passionate about what they make. That’s who we are and what we always aim to be.

Employee ownership creates shared wealth and an entrepreneurial mindset, what we call “owning your shit.” When the business does well, all our co-workers realize the returns as owners, not just C-suite executives like most companies.

New Belgium strives to be a role model for other businesses in its impact on the communities we serve and our planet itself. We are a certified B Corp and have been a leading force in improving environmental standards in brewing.

New Belgium Brewing:
Cocoa Beanery: